{"id":440,"date":"2020-04-12T03:01:46","date_gmt":"2020-04-12T03:01:46","guid":{"rendered":"https:\/\/dorisarquitecta.com\/?p=440"},"modified":"2020-04-12T03:05:16","modified_gmt":"2020-04-12T03:05:16","slug":"rankbrain-en-arquitectura","status":"publish","type":"post","link":"https:\/\/dorisarquitecta.com\/en\/faq\/rankbrain-en-arquitectura\/","title":{"rendered":"RankBrain in architecture"},"content":{"rendered":"

\u00bfC\u00f3mo influye el RankBrain en esta p\u00e1gina de arquitectura?<\/h2>\n\n\n\n

Todos conocemos que hoy en d\u00eda Google es el motor de b\u00fasqueda m\u00e1s utilizado por los internautas para encontrar sitios web con contenido relevante, pero ha sido un cambio paulatino que ha venido realizando tras aprender sobre la experiencia de cada usuario con sus exploraciones de contenido. En la actualidad necesitamos cumplir algunos par\u00e1metros dentro de la p\u00e1gina de arquitectura para poder ser indexados de manera correcta como primeros resultados de b\u00fasqueda.<\/p>\n\n\n\n

Para obtener un buen posicionamiento a nivel de SEO* Google toma en cuenta el contenido de cada p\u00e1gina web, los links utilizados en el mismo, y el RankBrain. Este \u00faltimo es un algoritmo de b\u00fasqueda que implementa la Inteligencia Artificial para poder arrojar resultados de b\u00fasqueda m\u00e1s precisos en relaci\u00f3n a la intenci\u00f3n de cada persona.<\/p>\n\n\n\n

Su forma de operar es compleja, ya que transforma las palabras introducidas por vectores, para hacer m\u00e1s f\u00e1cil el entendimiento para las m\u00e1quinas. Manejan un c\u00f3digo num\u00e9rico con escala de -1 a +1 para relacionar las palabras buscadas con la similitud de los resultados, y as\u00ed responder a los usuarios con informaci\u00f3n satisfactoria y relevante.<\/p>\n\n\n\n

Para poder llegar a un an\u00e1lisis del tipo RankBrain, primero se utilizaba un an\u00e1lisis Hummingbird (colibr\u00ed) en donde Google entregaba resultados basados en las palabras clave de los art\u00edculos; pero con la inteligencia artificial del RankBrain, este buscador adem\u00e1s de fijarse en las palabras clave, analiza el contexto, la relaci\u00f3n entre cada palabra y la forma en que trabajan juntas, tomando en cuenta las ambig\u00fcedades y transform\u00e1ndolas en elementos m\u00e1s espec\u00edficos.<\/p>\n\n\n\n
\n\n\n\n

\"\"<\/figure>
\n

RankBrain nos indica que no siempre el total de las palabras clave coincide con lo que en realidad queremos encontrar, ya que los usuarios no buscan pensando en palabras clave, sino que lo hacen con frases naturales. <\/p>\n

Es por esto que en el Blog de dorisarquitecta.com nos concentramos en entregar contenido basado en los temas de la b\u00fasqueda y no por palabras clave, proporcionando informaci\u00f3n \u00fatil para las personas que buscan servicios arquitect\u00f3nicos en Ecuador, espec\u00edficamente los que mencionamos en el post de Servicios Arquitect\u00f3nicos<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n

\n
<\/p>\n\n\n\n

*SEO <\/strong>son las siglas en ingl\u00e9s de Search Engine Optimization, que trata de los resultados de b\u00fasqueda org\u00e1nicos, sin tomar en cuenta las b\u00fasquedas pagadas.<\/p>\n\n\n\n

Conoce m\u00e1s de RankBrain en ionos<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

RankBrain nos indica que no siempre el total de las palabras clave coincide con lo que en realidad queremos encontrar, ya que los usuarios no buscan pensando en palabras clave, sino que lo hacen con frases naturales. Es por esto que en el Blog de dorisarquitecta.com nos concentramos en entregar contenido basado en los temas de la b\u00fasqueda<\/p>","protected":false},"author":1,"featured_media":441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[18,16],"class_list":["post-440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faq","tag-rankbrain-quito","tag-servicios-de-arquitectura"],"yoast_head":"\nRankBrain en arquitectura - Arq. Doris Cisneros<\/title>\n<meta name=\"description\" content=\"Dise\u00f1o & Construcci\u00f3n - Arq. 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